If there's one brand that has really stepped up it's creative campaigning in 2017, it's Gucci. From weird and wonderful aliens to even announcing it will no longer be using real fur (MAJOR YES!), Gucci has taken charge with it's marketing and is really targeting millennials.
In it's latest advertising campaign, the high fashion brand has opted for surrealist digital paintings rather than the regular fashion photography. The paintings were created by Spanish artist Ignasi Monreal and are titled 'Utopian Fantasy'.
The paintings depict fairytale stories and reference Renaissance paintings. After Kanye staging the display of his Yeezy Season 6 looks via paparazzi pictures, it's clear that regular marketing and campaigning is taking a backseat as companies look for innovative ways to capture an audience.
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