What To Wear When....

It is summer. The days are reaching above 35 degrees celsius. I cannot handle it. The heat is nice to a point, but when I'm dripping in sweat from simply sitting on the couch, it's too much. Aside from the heat, my life is a mess in other ways. My lease is up in two weeks and do I have a new house yet? No. I'm poor from buying Christmas gifts and I don't have any New Years Eve plans yet. So what do I do when I get stressed? Plan outfits. 

Everyone has a creative outlet, and planning outfits is mine. I could have 5 assessments due and I would still be up all night procrastinating on Polyvore. It's lucky that I study fashion, so styling clothing is still in the realm of 'study'. 

So to forget about the heat and take my mind to a calmer place, Polyvore has been my best friend lately. I've posted a few of my fave outfits below. As you can see they're all geared towards a cooler climate, a reflection of my desires right now maybe? Take a geez *.｡(❁´◡`❁)｡.｡

High Surrealism

If there's one brand that has really stepped up it's creative campaigning in 2017, it's Gucci. From weird and wonderful aliens to even announcing it will no longer be using real fur (MAJOR YES!), Gucci has taken charge with it's marketing and is really targeting millennials. 

In it's latest advertising campaign, the high fashion brand has opted for surrealist digital paintings rather than the regular fashion photography. The paintings were created by Spanish artist Ignasi Monreal and are titled 'Utopian Fantasy'. 

The paintings depict fairytale stories and reference Renaissance paintings. After Kanye staging the display of his Yeezy Season 6 looks via paparazzi pictures, it's clear that regular marketing and campaigning is taking a backseat as companies look for innovative ways to capture an audience. 

x

Wondering Wasteland

You can't get much better than a good editorial. Shot for Oyster Magazine by the talented Hunter Ryan and Gadir Rajab, this photo series explores muted colour palettes with pops of red. 

Dressed in Gucci, Maroske Peech, Jordan Conder and Prada, the androgynous style photo series plays with fluidity, and power stances. It also heavily follows the 'rule of thirds' drawing your eyes in a seamless motion around the images. Gender is not the main focus, or even a primary focus, of this editorial. Rather it's the garments, accessories and stances that evoke emotion.

x